News Release

For Immediate Release

International Production & Processing Expo

Atlanta, Ga. - January 27, 2023

Gwen Venable, 678.514.1971,, (USPOULTRY)
Victoria Broehm, 703.558.3579,, (AFIA)
Sarah Little, 202.587.4263,, (NAMI)

2023 Poultry Global Market Outlook and Consumer Trends Highlighted at the Poultry Market Intelligence Forum at IPPE

“There have been many changes in the last couple of years in the poultry industry, like avian influenza and the war in Ukraine, which has had great impact,” said Nan-Dirk Mulder, senior global specialist animal protein with Rabobank, during his “Global Poultry Market Outlook 2023” presentation. He spoke at the Poultry Market Intelligence Forum, sponsored by USPOULTRY, and held at the 2023 International Production & Processing Expo (IPPE).

Mulder noted that for the general market outlook for 2023, the focus will shift to the operational side. He remarked that poultry and eggs are the winning protein, and consumers are trading down from meat. He also discussed major supply challenges for 2023, such as input costs, distribution, labor and avian influenza.

For the global chicken market outlook for 2023, Mulder commented that there would be ongoing tight conditions and more global trade opportunities. For the global egg market outlook, he stated that egg demand will remain strong, as it is the cheapest protein. However, avian influenza, high feed costs and market uncertainty will have a big impact on supply in 2023.

During his presentation on “The Modern Consumer: Understanding and Influencing in 2023 and Beyond,” Steve Lerch, president of Story Arc Consulting, mentioned that the industry needs to observe the modern consumer to understand how they think, what they are interested in, and how to sell to them. He said that the industry needs to follow and embrace trends, care about what the consumer cares about, and cut through the noise. He discussed various online tools that can assist in learning about the latest trends and recommended that companies promote the one thing for which they are the best.

Christian Richter, principal with The Policy Group, provided a Washington Outlook update. He looked back at the impact of the November elections, as well as discussed the divided Congress, selected priorities of the White House and upcoming 2024 elections. Richter stated, “It is way too early to make predictions.”


About IPPE
The International Production & Processing Expo (IPPE) is a collaboration of three shows - International Feed Expo, International Meat Expo and the International Poultry Expo - representing the entire chain of protein production and processing. The event is sponsored by the American Feed Industry Association (AFIA), North American Meat Institute (NAMI) and U.S. Poultry & Egg Association (USPOULTRY).

About AFIA
Founded in 1909, the American Feed Industry Association (AFIA), based in Arlington, Va., is the world's largest organization devoted exclusively to representing the business, legislative and regulatory interests of the U.S. animal food industry and its suppliers. The organization's membership is comprised of more than 650 domestic and international companies that represent the total feed industry-manufacturers of commercial and integrated feed and pet food, ingredient suppliers, pharmaceutical companies, industry support and equipment manufacturers. AFIA members manufacture more than 75% of the feed and 70% of the non-grain ingredients used in the country. AFIA is also recognized as the leader on international industry developments and holds membership in the International Feed Industry Federation (IFIF).

About NAMI
The North American Meat Institute (NAMI) is the leading voice for the meat and poultry industry. Formed from the 2015 merger of the American Meat Institute (AMI) and North American Meat Association (NAMA), the Institute has a rich, century-long history and provides essential member services including legislative, regulatory, scientific, international and public affairs representation. NAMI's mission is to shape a public policy environment in which the meat and poultry industry can produce wholesome products safely, efficiently and profitably. Together, the Institute's members produce the vast majority of U.S. beef, pork, lamb and poultry and the equipment, ingredients and services needed for the highest quality products.

U.S. Poultry & Egg Association (USPOULTRY) is the All Feather Association progressively serving its poultry and egg members through research, education, communications and technical services. Founded in 1947, USPOULTRY is based in Tucker, Georgia.

Nan-Dirk Mulder, senior global specialist animal protein, Rabobank, speaking at the Poultry Market Intelligence Forum during the 2023 IPPE.

More Recent News