News Release

For Immediate Release

International Production & Processing Expo

Atlanta, Ga. - February 3, 2025


Contacts:
Gwen Venable, 678.514.1971, gvenable@uspoultry.org, (USPOULTRY)
Victoria Broehm, 703.558.3579, vbroehm@afia.org, (AFIA)
Sarah Little, 202.587.4263, slittle@meatinstitute.org, (Meat Institute)

Domestic and Global Poultry Market and HPAI Outlooks Highlighted at the Poultry Market Intelligence Forum at IPPE 2025

“Two years from now, will people be happy with the agenda…or not happy?” asked Christian Richter, principal with The Policy Group, during his 2025 Washington update. He spoke at the Poultry Market Intelligence Forum, sponsored by the U.S. Poultry & Egg Association, and held during the 2025 International Production & Processing Expo (IPPE).

Richter was referring to the upcoming administration, mentioning that among the priorities will be border security and immigration, tariff policy, deregulation and defunding, and legislation. He also remarked that more worksite enforcement will be coming, especially in agriculture. In addition, Richter noted that the Clean Water Act Effluent Limitations Guidelines and Standards for PFAS Manufacturers Under the Organic Chemicals, Plastics and Synthetic Fibers Point Source Category proposed rule is pending until August 2025, as well as emissions modeling for animal agriculture.

Mark Jordan, executive director for LEAP Markets Analytics, provided an economic update. He stated that in the U.S., per capita availability of red meat and poultry is at a record high and climbing. He observed that supplies of animal protein per capita in the U.S. are growing, led by broilers.

Jordan also said that the animal health threat is higher than at any point in recent memory. He indicated that if highly pathogenic avian influenza does not slow down, table egg production could decrease considerably. He also remarked that disease (e.g., avian metapneumovirus) and demand issues have significantly impacted the turkey industry.

As part of her presentation on “Going the Distance: Engaging from Farm to Fork,” Wendy Reinhardt Kapsak, president and CEO of International Food Information Council, commented that more than 70% of Americans snack at least once a day and mentioned that “snacking may replace a meal, so this is a good opportunity for animal protein producers.” She also discussed the health benefits of food that are sought out by generation, with Gen Z, Millennials and Gen X looking for energy, while the Boomer generation seeks food for healthy aging.

Further, Reinhardt Kapsak observed that among the purchasing drivers and shopping patterns, taste is the top purchasing driver, followed by price. In addition, she commented that “healthcare professionals and registered dietitians are the most trusted sources for foods to eat and avoid.”

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About IPPE
The International Production & Processing Expo (IPPE) is a collaboration of three shows - International Feed Expo, International Meat Expo and the International Poultry Expo - representing the entire chain of protein production and processing. The event is sponsored by the American Feed Industry Association (AFIA), the Meat Institute and U.S. Poultry & Egg Association (USPOULTRY).

About AFIA
Founded in 1909, the American Feed Industry Association (AFIA), based in Arlington, Va., is the world's largest organization devoted exclusively to representing the business, legislative and regulatory interests of the U.S. animal food industry and its suppliers. The organization's membership is comprised of more than 650 domestic and international companies that represent the total feed industry-manufacturers of commercial and integrated feed and pet food, ingredient suppliers, pharmaceutical companies, industry support and equipment manufacturers. AFIA members manufacture more than 75% of the feed and 70% of the non-grain ingredients used in the country. AFIA is also recognized as the leader on international industry developments and holds membership in the International Feed Industry Federation (IFIF).

About the Meat Institute
The Meat Institute represents the full community of people and companies who make the majority of meat American families rely on every day. The Meat Institute's hands-on regulatory and technical expertise, proactive advocacy, unique convening power, collaboration within and beyond animal agriculture, and sector-leading continuous improvement initiatives drive relationships and resources that ensure meat continues to be a vital, trusted pillar of healthy diets and thriving communities for generations to come. To learn more, visit MeatInstitute.org.

About USPOULTRY
U.S. Poultry & Egg Association (USPOULTRY) is the All Feather Association progressively serving its poultry and egg members through research, education, communications and technical services. Founded in 1947, USPOULTRY is based in Tucker, Georgia.

Mark Jordan, executive director for LEAP Markets Analytics, speaking at the Poultry Market Intelligence Forum at the 2025 IPPE.

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