News Release

For Immediate Release

International Production & Processing Expo

Atlanta, Ga. - February 2, 2024

Victoria Broehm, 703.558.3579,, (AFIA)
Sarah Little, 202.587.4263,, (Meat Institute)
Kris Early, 678.514.1979,, (USPOULTRY)

Domestic and Global Poultry Market and HPAI Outlooks Highlighted at the Poultry Market Intelligence Forum at IPPE 2024

“Trade protectionism is on the rise, we are seeing harmful trade restrictions, especially in goods and service. The world is not going towards a free trade environment. We are entering an era of ‘slowbalization,’ due to the global financial crisis,” said Brian Earnest, lead animal protein analyst with CoBank, during his “Domestic and Global Poultry Market Outlook for the Poultry & Egg Industry” presentation. He spoke at the Poultry Market Intelligence Forum, sponsored by the U.S. Poultry & Egg Association (USPOULTRY), and held at the 2024 International Production & Processing Expo (IPPE).

Dr. David Swayne, consultant at Birdflu Veterinarian, LLC, gave a presentation on the “Domestic and Global Outlook of High Pathogenicity Avian Influenza for 2024” where he noted that avian influenza is not a single disease. There have been 45 events based on distinct virus genetic lineages, of which 41 have been eliminated and four are ongoing. The H5N1 2344 clade has shown evidence of entrenchment for four years in some wild birds, and it has an ecological change that varies from asymptomatic infection to mass die-offs. Dr. Swayne also mentioned that the practice of biosecurity, movement control and stamping out infected poultry are some important next steps in fighting the virus.

“What is the outlook for this year? Ugly and unpredictable; we are in choppy waters,” stated Christian Richter, principal with The Policy Group, as he opened his “2024 Washington Outlook” update.

“Not a lot of legislation has been done, and both parties have responsibilities to have the legislation done. Congress is also running behind on the Farm Bill, and it has been extended for one year. There is concern on both sides of the aisle,” said Richter.

He also noted that the economic news for the U.S. is very positive. Stock markets are high as well as consumer expectation.


About IPPE
The International Production & Processing Expo (IPPE) is a collaboration of three shows - International Feed Expo, International Meat Expo and the International Poultry Expo - representing the entire chain of protein production and processing. The event is sponsored by the American Feed Industry Association (AFIA), the Meat Institute and U.S. Poultry & Egg Association (USPOULTRY).

About AFIA
Founded in 1909, the American Feed Industry Association (AFIA), based in Arlington, Va., is the world's largest organization devoted exclusively to representing the business, legislative and regulatory interests of the U.S. animal food industry and its suppliers. The organization's membership is comprised of more than 650 domestic and international companies that represent the total feed industry-manufacturers of commercial and integrated feed and pet food, ingredient suppliers, pharmaceutical companies, industry support and equipment manufacturers. AFIA members manufacture more than 75% of the feed and 70% of the non-grain ingredients used in the country. AFIA is also recognized as the leader on international industry developments and holds membership in the International Feed Industry Federation (IFIF).

About the Meat Institute
The Meat Institute is the leading voice for the meat and poultry industry. Formed from the 2015 merger of the American Meat Institute (AMI) and North American Meat Association (NAMA), the Institute has a rich, century-long history and provides essential member services including legislative, regulatory, scientific, international and public affairs representation. The Meat Institute's mission is to shape a public policy environment in which the meat and poultry industry can produce wholesome products safely, efficiently and profitably. Together, the Institute's members produce the vast majority of U.S. beef, pork, lamb and poultry and the equipment, ingredients and services needed for the highest quality products.

U.S. Poultry & Egg Association (USPOULTRY) is the All Feather Association progressively serving its poultry and egg members through research, education, communications and technical services. Founded in 1947, USPOULTRY is based in Tucker, Georgia.

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